Smoky

CLIENT

SMOKY

YEAR

2025

WORK

LOGO

IDENTITY

PRINTED MATERIALS

Smoky. Visual identity and design applications.

Smoky

IDENTITY

The SMOKY café logo is built on bold, custom typography designed to feel strong and distinctive, reflecting the intensity and character of specialty coffee.

Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.

Takeaway cups and packaging extend the visual identity through minimal layouts and expressive line details inspired by smoke and brewing processes.

Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.

Merchandise adapts the café’s visual identity to clothing and accessories while preserving brand consistency.

Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.

Visuals are built around raw textures, close-up photography, and subtle graphic lines, creating an intimate, craft-focused feel.

Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.

The SMOKY visual identity forms a cohesive system that connects branding, space, and digital presence into one consistent experience.

CLIENT

SMOKY

YEAR

2025

WORK

IDENTITY

PRINTED MATERIALS

Smoky. Visual identity and design applications.

The SMOKY café logo is built on bold, custom typography...

Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.

...designed to feel strong and distinctive, reflecting the intensity and character of specialty coffee.

Smoky. Visual identity and design applications.

Takeaway cups and packaging extend the visual identity through minimal layouts.

Smoky. Visual identity and design applications.

Expressive line details inspired by smoke and brewing processes.

Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.

Merchandise adapts the café’s visual identity to clothing...

Smoky. Visual identity and design applications.
Smoky. Visual identity and design applications.

...and accessories while preserving brand consistency.

Smoky. Visual identity and design applications.

Visuals are built around raw textures, close-up photography...

Smoky. Visual identity and design applications.

...and subtle graphic lines, creating an intimate, craft-focused feel.

Smoky. Visual identity and design applications.

One consistent experience.